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Serge's moving company
How Digitis helped a Montreal moving company Triple Its LEADS with Google Ads
Serge operated a trusted moving company in Montréal, built on years of hands-on experience and local referrals. For almost 7 years he relies on Google Ads to get qualified leads and grow the business. However, the last couple of years, the business wasn’t capturing enough leads from online searches.
That’s when Serge teamed up with Digitis to build a focused local Google Ads campaign aiming to get the maximum phone calls and fill the schedule of Serge’s movers.
What we found
Landing page was not adapted the campaign objectives. It wasn’t converting visitors into leads.
Low quality score and poor ad ranking
Loads of irrelevent clicks from people who were not interested in moving services but were looking for a job.
Our strategy
Using extensions (callouts, sitelinks, structured snippets) to increase CTR.
Conversion-Focused Web Design– rebuilt the landing pages, made it more focused on phone calls. Added sticky CTA buttons, simplified quote forms, and clearer trust signals, etc.
Targeting high-intent terms in French and English.
Fully booked moving season!
Only in 2 months. Even in a highly competitive industry, Serge’s Moving Company quickly regained the ground.
+300% increase in qualified leads
2x decrease of the cost of the conversion
Doubled the number of clicks
Numbers are speaking loud
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