Are SEO Jobs in Demand? Is SEO a Good Career in 2025?

SEO (Search Engine Optimization) has been one of the fastest-evolving digital marketing careers over the last two decades. But with AI tools on the rise and companies shifting strategies, many are wondering — Are SEO jobs still in demand? And more importantly, is SEO a good career in 2025? Let’s break it down.

Short History Of SEO Jobs

Back in the early 2000s, SEO was all about stuffing keywords and getting backlinks. As search engines got smarter, the SEO job became more technical and creative.

By the 2010s, companies were hiring SEO specialists full-time. The job market grew fast, with roles like SEO managers and directors becoming common in both agencies and big brands.

Now in 2025, SEO is more sophisticated. With the rise of AI and content automation, the job is changing, but it’s definitely not dying.

What’s Going On With SEO Jobs?

Recent data (2024) shows a drop in job listings for SEO positions:

SEO content roles dropped by 28%
SEO analyst jobs fell 12%
Remote jobs are harder to find

But here’s the twist: demand for technical SEO skills actually increased from 71% to 75% in late 2024. So while basic SEO roles are shrinking, technical and strategic SEO is growing.

That means if you level up your skills, there’s still a lot of opportunity.

What is SEO?

SEO (Search Engine Optimization) is the process of improving a website to increase its visibility in Google and other search engines.

It includes:

Keyword research
On-page optimization
Technical audits
Content strategy
Link building
Analytics and reporting

SEO helps websites get more organic traffic — which usually means more leads and sales.

How Big is the SEO Industry?

The SEO industry is massive. According to Gotch SEO, businesses invest billions each year in search visibility.

And with 93% of online experiences starting with a search engine, companies will always need SEO experts. Even though some roles are shrinking, the overall SEO industry is still booming.

What is Your Income Potential in the SEO Industry?

Depending on your experience and the role, SEO can pay really well. Here’s a quick look:

SEO Specialist

Entry-level role
Salary: $40K–$65K/year
Tasks: keyword research, basic content SEO, audits

SEO Manager

Mid-level
Salary: $65K–$90K/year
Tasks: managing SEO strategy, team coordination, reporting

SEO Director

Senior-level
Salary: $100K–$150K+
Tasks: overseeing full SEO departments, high-level decision-making

Freelancers and consultants can also earn well depending on their client base and expertise.

The #1 Career Alternative to an In-House SEO Specialist

If you’re not into the 9-to-5 in-house grind, freelancing or running your own SEO agency (like us at Digitis Agency!) is a powerful alternative.

You get:

Flexibility to choose clients
Control over your schedule
Unlimited income potential

The barrier to entry is lower than ever. You can start with a few courses, build a portfolio, and begin pitching clients.

SEO is a GREAT Career in 2025!

Despite market shifts, SEO remains a solid, flexible, and rewarding career. But here’s the key: you need to stay updated.

Learning technical SEO, staying current with Google updates, and understanding AI tools will set you apart.

If you love solving problems, being creative with content, and tracking data to make decisions, SEO could be a perfect fit.

FAQ: Are SEO Jobs in Demand?

Is SEO still in demand in 2025?

Yes, especially technical SEO and strategic roles. While basic content roles are declining, skilled professionals are still highly sought after.

How do I start a career in SEO?

Start with online courses, practice on your own website or blog, and learn Google Search Console and other SEO tools. Freelancing is a great way to get hands-on experience.

Can SEO be a full-time job?

Absolutely. Many companies hire full-time SEO specialists, managers, and directors. There are also tons of freelance and consulting opportunities.

Is SEO a high-paying career?

It can be. Entry-level roles start around $40K, but experienced professionals can earn six figures.

How does Digitis Agency help businesses with SEO?

At Digitis Agency, we offer: