By Digitis Agency
Google Ads is one of the most powerful online advertising tools available today. It helps businesses of all sizes get in front of customers exactly when they’re searching for products or services. But what do Google Ads actually do, and how can you use them to grow your business? Let’s break it down.
What is Google Ads?
Google Ads is Google’s online advertising platform. It lets you create targeted campaigns that appear across Google Search, YouTube, Google Shopping, and millions of websites in the Google Display Network. You can choose from different ad types depending on your goals.
Search Ads
These are text-based ads that appear at the top of Google search results when someone searches for specific keywords. They’re perfect for reaching people actively looking for what you offer.
Display Ads
These are visual ads (images, banners) that appear on websites within Google’s Display Network. They’re great for building brand awareness and retargeting people who’ve visited your site.
Video Ads
Video ads run on YouTube and other Google video partner sites. They’re ideal for storytelling, product demos, and reaching audiences with engaging video content.
Shopping Ads
These ads display your products, price, and store name right in Google search results. They’re designed for eCommerce businesses to drive more product sales.
What Can You Do with Google Ads?
Google Ads offers much more than just showing your ads. It gives you the tools to track, optimize, and improve your campaigns.
See Campaign Performance Inside Your WordPress Dashboard
If your site runs on WordPress, you can connect Google Ads data directly to your dashboard. This lets you track impressions, clicks, and conversions without switching between platforms.
Monitor Overall Ad Traffic + Conversions
Google Ads lets you see how many people visit your site from your ads and what actions they take—whether that’s filling out a form, calling your business, or making a purchase.
Find Keywords for Ad Groups
The built-in Keyword Planner helps you find search terms your customers are using. This ensures you’re targeting the right keywords for each ad group.
Use the eCommerce Addon to Track Conversions
For online stores, you can integrate Google Ads with eCommerce platforms to track when people buy after clicking your ads.
Track Downloads Automatically
If you offer downloadable content—like guides, eBooks, or software—you can track downloads automatically to see how your ads contribute to leads.
Google Ads is more than an ad platform—it’s a complete advertising system that helps you reach the right audience, measure your results, and refine your strategy. Whether you’re looking for sales, leads, or brand awareness, Google Ads gives you the tools to make it happen.
FAQ: What Do Google Ads Do?
Do Google Ads work for small businesses?
Yes. With precise targeting and budget control, small businesses can get great results from Google Ads.
How quickly can I see results?
Often within hours of launching your campaign, depending on competition and targeting.
Can I run Google Ads without a website?
Yes, you can run ads that direct to a Google Business Profile or call-only campaigns, but having a website improves results.
How much do Google Ads cost?
There’s no set amount—you set your budget. You only pay when someone clicks your ad.
Does Digitis Agency run Google Ads campaigns?
Absolutely! At Digitis Agency, we handle keyword research, ad creation, tracking setup, and ongoing optimization to make sure your campaigns deliver maximum ROI.
Want to launch a Google Ads campaign that actually works? Contact Digitis Agency today and let’s make it happen.
