If you’re selling on Amazon or planning to start, understanding how Amazon Ads work is key to boosting your sales and growing your brand. In this post, we’ll explain why you should use Amazon advertising, what options are available, how to set your goals, and how to get started easily.
Why Should I Use Amazon Ads?
Amazon is the biggest marketplace in the world with millions of shoppers every day. Using Amazon Ads helps you:
- Get your products seen by the right customers at the right time.
- Drive more targeted traffic ready to buy.
- Increase your sales quickly.
- Track your campaign results with clear data.
- Build brand awareness with special ad formats.
If you want to stand out on Amazon, advertising is a must.
What Does Amazon Ads Offer?
Amazon offers different types of ads depending on your goals:
Sponsored Products
Ads that promote individual products on search results and product pages.
Sponsored Brands
Ads that show your brand logo, a custom headline, and several products to highlight your brand.
Sponsored Display
Ads targeting shoppers based on their interests, both on and off Amazon.
Should I Use Digital Advertising?
Yes! Digital advertising on Amazon lets you:
- Target specific shoppers based on their real buying behavior.
- Control your budget easily.
- See detailed performance reports in real-time.
- Adjust your campaigns quickly to improve results.
It’s a smart and flexible way to increase sales.
How Do I Identify My Advertising Goals?
Before launching your campaign, ask yourself:
- Do I want to boost sales of a specific product?
- Do I want to build brand awareness?
- Am I launching a new product?
- Do I want to drive traffic to my Amazon Store or website?
- Do I want to increase customer loyalty?
Your answer will help you choose the right ad type and strategy.
How Much Do Amazon Ads Cost?
Amazon Ads mostly use a pay-per-click (PPC) model:
- You pay only when someone clicks your ad.
- The cost per click (CPC) depends on competition and keywords.
- You set a daily or total budget to control spending.
- You decide your maximum bid (how much you’re willing to pay per click).
Key Terms to Know
General Terms
- Impressions: How many times your ad is shown.
- Clicks: How many times your ad is clicked.
- CTR (Click-through rate): Percentage of impressions that led to clicks.
- Conversion rate: Percentage of clicks that led to a purchase.
- CPC (Cost per click): The amount you pay per click.
Costs
- Bid: Max amount you’re willing to pay for a click.
- Budget: Total amount allocated to your campaign.
- ACoS (Advertising Cost of Sale): Percentage of sales spent on ads (ad spend ÷ sales).
Results
- Sales generated by ads.
- ROAS (Return on Ad Spend): Revenue earned per dollar spent.
- Impression share: Percentage of available ad views your ad captured.
How Do I Get Started?
- Create a Seller or Vendor account on Amazon.
- Access the Amazon Advertising Console.
- Choose your campaign goal.
- Pick the ad type that fits your goal.
- Set your targeting (keywords, products, or audiences).
- Set your budget and bids.
- Launch your campaign.
- Monitor performance and optimize regularly.
FAQ – Frequently Asked Questions About Amazon Ads
How Can Digitis Agency Help Me With Amazon Ads?
Digitis Agency helps you create effective campaigns, optimize your budget, and increase sales fast. We guide you every step of the way.
Can I Start With a Small Budget?
Yes! Amazon Ads are flexible. You can start small and increase your budget as you see results.
How Long Until I See Results?
It depends on your campaign, but usually, results start to show within a few days to weeks if you follow best practices.
Do I Need to Manage My Campaigns Myself?
You can, but Digitis Agency also offers full campaign management so you can focus on growing your business.
Ready to grow your Amazon sales? Contact Digitis Agency to launch or optimize your Amazon Ads campaigns today!
